I design and build user-centered experiences to evolve business.

1

Designer

2

Dogs

400

Milligrams of caffeine per day

Valparaiso

Indiana

I'm a driven designer, developer, and techno addict delivering exceptional digital experiences that evolve brands and grow businesses around the nation.

My devoted craft maintains identity and drives consistent usability across all channels through resolute UX strategy and thoughtful design.

Why Greg

01

Tireless Attention to Detail

Things pop out at me and they don’t shut up: a pixel out of place, a misspelled word, or mismatched shades of black. Code doesn’t run with missing keystrokes.

Laser-focused precision and a sensitivity to what feels natural allow me to deliver robust experiences that flow elegantly and fit the user’s needs, rather than the contrary.

02

Pivot Quickly in the Moment

Cross-disciplinary teams deliver stronger products because they contain diverse perspectives, but success depends on their ability to adapt.

When design spaces become ambiguous on these teams, I prioritize open-minded exploration and the willingness to create differently.

03

Light Up the Room

Forty hours in an office per week is a long time. I’ve been told that places were dead before I got there. Frankly,  it's due to the simple fact that I can’t handle the quiet for too long. Of course--I also like to have fun.

With me in the room you’ll have no short supply of quick wit, dry humor, and cheeky banter.
What I Make

Websites

The web will never die. Users expect businesses to have lively web experiences with nimble functionality.

I'm building front-end chops by delivering marketing websites that prioritize brand engagement and delightful interaction for businesses around the country.

iPhone showing an open United Cargo mobile app login screen
Purdue Student Union Board poster design fro a callout meeting

Branding

UX is the car and brand is the driver. I deliver branding guidelines that sustain your core essence and identify opportunities for your visual and written tone to evolve in changing technological channels.

Typography, colors, iconography, or UI elements: wherever your brand shows up, I'll ensure the touchpoints stay consistent and the tone is yours.

Strategy

A product requires two things to be user-centric: constant, attentive engagement with the appropriate user group and a careful, driven approach to every stage of UX strategy.

From interviews, to usability testing, to ongoing optimization after launch--I champion impactful, data-driven campaigns to build foundational groundwork that facilitates first-class digital experience production.

iPhone showing an open United Cargo mobile app login screen

How I Do That

Delivering a holistic digital experience requires work in every phase...

Research to Strategize

User Journey

Interview

Site Map

Heuristic Analysis

Design to Refine

Sketch

Wireframe

Prototype

Usability Test

Implement

HTML/CSS

JavaScript

Webflow

WordPress

...and is lost without North Star values that stand the test of time:

Care about it.

Show up on time.

Be intentional.

Stay true.

Do you.

Offline

Outside of any design or research work related to technology, I enjoy a few different things (some technically not offline). I'm a gamer. I enjoy cycling and lifting weights. I play saxophone, drums, and keyboard. I listen to house and techno constantly. I'm highly interested in developing AR and VR prototyping/programming skills. And I consume a healthy dose of memes.

The only way out is through it.

Something my dad always said to me and echoed by my UX education: uncertainty is part of life. Being human, we meet chaos and the unknown every day. Embracing these foes is part of every single design challenge. Problems are often unclear. So are their respective solutions. Learning to dive into a murky space and ride the wave allows us to find something marvelous in the darkness. Persistence is one of my greatest allies. Beautiful experiences lie in unknown futures. Each one of us holds the power to forge greatness.